Honda is introducing two firsts at Goodwood Festival of Speed; the Honda Eye, a 40-metre high, 24-pod giant ferris wheel and the official debut of the CR-Z MUGEN.
The Honda Eye will enable visitors to experience widespread views of the Goodwood Estate and the beautiful surrounding areas of West Sussex. The Eye will be open throughout the Festival, running in 10 minute rotations from 9am - 6pm. Car enthusiasts can queue for multiple rides on the attraction, free of charge.
A fast-track pass for the ride and access to further information on the event can be found at http://www.honda.co.uk/goodwood.
Other online activity includes Honda's Twitter competition, where the lucky winners will take a ride in one of the VIP-themed pods, with a Honda racing driver or motorcycle rider. Among the racers are BTCC stars Matt Neal and Gordon Shedden and champion motorcycle riders Sam Lowes and Cameron Donald.
Once again, Honda will be showcasing a range of cars in the Moving Motor Show; amongst them the special edition Civic Ti and BTCC replica race car. Honda will also introduce a new concept car, the CR-Z MUGEN RR, from their long-standing tuning partner MUGEN.
The Goodwood Hillclimb will play host to the first public showing of the CR-Z MUGEN, a higher performance version of the sporty hybrid. Visitors will be given the opportunity to see this one-off prototype, before any other members of the public. Honda will also present potential car buyers with the chance to drive on the world famous Goodwood Hillclimb.
On the main Honda stand guests can enter the 'Win a lot of Honda' draw, where they will be in with a chance to win one of every Honda product. This includes a car, motorcycle, mower, generator, ATV, inflatable boat and outboard engine.
For race enthusiasts in the crowds, Honda TT legends John McGuinness and teammate Keith Amor will be attending with the CBR1000RR, the bike that helped McGuinness achieve the fastest ever lap of the Isle of Man.
Visitors will also be able to see Gordon Shedden's British Touring Car Championship race car, along with the new Crossrunner motorcycle and CBR600RR.