Why Choose Trident Honda?
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Date: 04/10/2026
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Trident Honda is an independent, family-owned Honda dealership in Ottershaw, Surrey.
Established in 1963 by Michael Roberts, the business is now managed by the second generation of the Roberts family, supported by a team whose experience with Trident Honda is measured in decades rather than years.
Family owned since 1963
Trident Garages Limited was established in 1963 and remains a family-owned and managed business more than 60 years later.
Today Michael Roberts' sons continue to run the company: Richard as managing director, Christopher as finance and IT director, and James as director of used car operations.
Being independent and family owned allows us to take a long-term view. Many of our customers have been coming to Trident for years, and in some cases generations.
People you know
One of the things that distinguishes Trident Honda is the length of time many members of our team have been with us. That continuity means our customers will often see the same familiar faces when they return - and there is a good chance we will remember them too.
Honda expertise and facilities
Our Ottershaw dealership includes a modern Honda showroom and purpose-built workshop, completed as part of a major redevelopment of the site between 2015 and 2018.
Our workshop is equipped with Honda diagnostic equipment and factory-linked systems, and our Honda-trained technicians have the knowledge and equipment required to service and maintain your Honda.
We are also a DVSA Approved MOT Testing Centre and provide tyre replacement, servicing and repairs.
For customers having their car serviced, we offer a fleet of Honda courtesy cars, local collection and delivery, while-you-wait appointments and a comfortable customer waiting area with free Wi-Fi and refreshments.
Our 24-hour forecourt also provides a convenient out-of-hours key-drop facility.
Customer care
We want customers to come back to Trident Honda because they have received good service, not simply because we sold them a car.
Our Customer Champion follows up with customers after servicing and repairs, helping us identify where we have done well and where we could do better.
Part of our local community
Trident has been part of the local community since 1963.
Our founder, Michael Roberts, believed that a local business should play an active part in the community it serves, and that principle continues today.
We support local charities, organisations and events, with members of the Trident team regularly becoming personally involved in fundraising and community activities.
Our managing director, Richard Roberts, is a Fellow of the Institute of the Motor Industry and serves on the National Franchised Dealers Association council.
Trident Honda at a glance
- Family owned and managed since 1963
- Authorised Honda dealership
- Honda-trained technicians
- Modern, purpose-built workshop
- Honda diagnostic and factory-linked systems
- DVSA Approved MOT Testing Centre
- In-house tyre replacement service
- Accredited EV Approved dealer
- Accredited by The Motor Ombudsman #1168
- Member of the Retail Motor Industry Federation
- Member of the National Franchise Dealer Association
- Member of the Petrol Retailers Association
- Local collection and delivery service
- Fleet of Honda courtesy cars
- While-you-wait servicing by appointment
- 24-hour key-drop facility
Trident Garages Ltd (Trident Honda) is authorised and regulated by the Financial Conduct Authority for credit broking activities. Trident Garages Ltd is a credit broker, not a lender. Financial Services Register number 309382.
