Honda dealers lead in retaining service customers

Honda dealers lead in retaining service customers

Honda's franchised dealer and service network once again leads the way for retaining customers for routine servicing in the UK. Honda has held the top spot for servicing retention since 2006.

The latest findings from the 2014 Castrol Professional Car Servicing & Repair Trend Tracker report, released today, show that 38% of all Honda owners surveyed for the latest Castrol Professional-sponsored report took their car back to a Honda franchised dealer for its most recent routine service.

David Cox, Honda dealer council chairman, said:

This report really reflects the hard work that the Honda dealer network and Honda UK have jointly put in over the last few years.

Nigel Head, head of marketing, Castrol UK & Ireland, said:

Ultimately, motorists are more likely to return to a dealership in the future if they've been treated well, feel that they're getting the best possible value for money, and are left in no doubt as to what they're paying for.