Tag: accessories

Honda launches new range of dog accessories, inspired by April Fools' joke

Honda has launched a brand-new accessory pack for dogs to mark International Dog Day on 26th August. Available to order from Trident Honda, the selection of products has been designed to make your car safer for your four-legged friend.

The new product launch is in-part inspired by the success of Honda's April Fools' Day campaign earlier this year. The Pet Co-Pilot Front Seat was launched on 1st April as a light-hearted jest, in which Honda suggested that it was launching a new range of front passenger seats for pets.

It received widespread love across social media, with the story making it into the press as far afield as the USA and Australia, which highlighted the nationwide demand for pet products, accelerating the manufacturers' development of the range.