Trident Honda

Trident Garages Ltd at Ottershaw was comprehensively rebuilt, marking a decisive step away from its earlier premises and establishing a thoroughly modern dealership for its time.

The new showroom created an immediate impression. Finished with a high-quality white tiled floor with a distinctive black fleck, it offered a bright, contemporary space that reflected the changing expectations of both customers and manufacturers in the late 20th century.

The redevelopment also introduced a proper retail parts department…

Trident has relinquishes the lease on the garage premises in Church Street, Woking (exact date unknown).

Trident has been appointed a Rover Retail Dealer (exact date unknown) and has relinquished its Rootes franchise.

In 1965 (exact date unknown), Trident Garages was appointed as licensee of the Shell filling station in Ottershaw, following Shell’s acquisition of the Plough Inn site opposite the existing Trident premises.

At the time, Trident already operated its own garage and Shell forecourt on the opposite side of the road. Being entrusted to manage the newly acquired Shell site further reinforced the company’s growing reputation and deepened its relationship with a major national fuel brand.

Operating both sites placed Trident…

Trident has been appointed Triumph and Rootes dealers (exact date unknown).

Trident has leased garage premises in Church Street, Woking (exact date unknown).

Trident Garages (Ripley) Limited incorporated (exact date unknown) in order to purchase the petrol filling station in Ripley.

Michael Roberts, his brother-in-law John Peirson-Smith and father-in-law Ian Maybury incorporated Trident Garages Limited.

Prior to his death in 2017, Michael Roberts wrote about his purchase of Trident Garages:

“It happened also at this time that Ian Maybury, Valerie's stepfather, said he would be interested in funding a garage enterprise and I agreed to look for suitable businesses for sale.

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The Honda Prelude Hybrid Advance from £389 per month

• From £389 per month
• £750 Trident Contribution^†
• 6.9% APR PCP Representative^***

T&Cs apply - view offer for details.

Drive My Career is the new initiative powered by the National Franchised Dealers Association (NFDA) which aims to help franchised automotive retailers increase their visibility as employers and reach out to young jobseekers.

Drive My Career will proactively target young talents whose interests and skills suit the employment opportunities offered in the industry. The website will advertise the 'hottest jobs' available and across the different sectors alongside a career map showing where a specific a career path can lead to (see Sectors).

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