Honda unveiled the Honda FCX Clarity fuel cell vehicle at the Los Angeles Auto Show, announcing plans to begin limited retail marketing of the vehicle in the US, starting summer 2008.
Tetsuo Iwamura - American Honda president and CEO - said:
The FCX Clarity is a shining symbol of the progress we've made with fuel cell vehicles
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Britain's SUV buyers are making greener choices in the showroom, according to latest industry sales figures. Cars like Honda's CR-V are selling better than ever, as they offer a cleaner, smaller alternative to the traditional 4x4 stereotype.
Despite negative public feeling towards 4x4s – that influenced a drop of 4% in the sector – sales of the low emissions CR-V increased by 28 per cent over the first six months of the year (11,665 cars to the end of June 2007 versus 9,086 for the same period last year) – and the Honda continues to top the charts as the UK's favourite SUV.
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In the latest ranking from the Union of Concerned Scientists, the US pressure group, the Japanese brand topped the table for the fourth time in a row.
It narrowly beat Toyota, which was commended for making cuts in global warming pollution. Hyundai-Kia was placed third, followed by Nissan and Volkswagen. The US car-makers fared poorly with Ford in sixth place ahead of General Motors and Daimler-Chrysler, which was ranked as the least environmentally friendly manufacturer.
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HONDA IS supplying ammunition to drivers of its 4x4s in the first concerted effort by a car-maker to combat the growing antagonism towards gas-guzzlers.
The Swindon maker is to send a letter and stickers to all new customers of the new CR-V to help them defend themselves from 4x4 detractors. It is a direct response to concerned Honda customers asking for help, says the car-maker.
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Honda has developed a plant-based material to be used as a fabric in car interiors. The new fabric offsets all CO2 emissions produced during the disposal stage of the car, through the CO2 absorption that occurs naturally during the growth of the plants that are used as raw materials.
The new fabric will be first introduced into Honda's new fuel cell vehicle, the Honda FCX, which will be launched within the next three years. Honda says that the fabric could be used for seat surfaces as well as for the interior surfaces of the car.
Honda has revealed more information on Honda FCX at the Geneva International Motor Show.
Another pointer to the direction of Honda's passenger car development is provided by the FCX Concept. This is more than a technology test bed and the advanced fuel cell technology is clothed in a stylish, dynamic bodyshell that offers outstanding space and in-cabin comfort.
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