Trident Honda

Steve Cropley of Autocar has reviewed the Honda e Advance, and here are just a few quotes from his article:

It's well-made, well-equipped and extremely cute.

On the road, the E combines the best of small cars and electric cars to make a really enjoyable driving experience.

Honda benchmarked this EV against bigger cars for refinement, and it most definitely shows.

Altogether, driving the E is an uplifting experience, which shows a new way for small cars - or at least for small cars that weigh 1.5 tonnes…

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The all-new Honda Civic e:HEV has been named Car of the Year 2023 as well as Best Medium Family Car in the annual Parkers New Car Awards.

Parkers test all the newest cars on the market and provide reviews and information to support the public with their car purchasing experience. Every year, the car experts from Parkers, with help from the CAR and Fleet News teams, whittle down the best cars in a number of categories and crown their top recommendations. The categories are enormously competitive, and the shortlist can be unlimited.

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Honda is set to unveil its CR-V Hybrid Prototype at the 2017 Frankfurt Motor Show, previewing the brand's first ever electrified SUV powertrain available in Europe. The Hybrid Prototype also features revised styling that previews the forthcoming European specification CR-V model range. The CR-V Hybrid Prototype represents the first time that the all-new CR-V has been shown at a European motor show.

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Honda Motor Europe (UK) has won the Feefo Platinum Trusted Service Award, an independent seal of excellence, which recognises businesses that consistently deliver a world-class customer experience.

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We believe that Trident Honda is a very special business indeed. Established in 1963 by Michael Roberts, Trident Honda is today managed by his sons - Richard is our managing director, Christopher is our finance and IT director and James is our director of used car operations.

But Trident Honda is much more than just a family business, Trident Honda also benefits from an astonishingly low staff turnover - this means that you will always recognise our team and very likely be recognised in return.

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Honda has announced the release of the Spring Edition of Honda Dream magazine, their high-quality digital addition to the popular quarterly Honda customer magazine.

The spring edition is packed with exciting stories and inspirational people. For instance, they visit a school in Slough, Berkshire to meet some of the students who have taken part in Honda's 'School of Dreams' initiative. In its fifth year, the scheme actively encourages 11 to 12-year-olds to pursue their dreams, giving them the skills and strategies to turn these into reality.

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Honda took the opportunity at its 2018 Geneva Motor Show press conference to confirm that order books for a production version of its Urban EV Concept will open in early 2019.

Speaking during Honda's 2018 Geneva motor show press conference, Senior Vice President, Honda Motor Europe, Philip Ross confirmed the news:

A production version of this highly acclaimed concept will be introduced to Europe during late 2019, and in response to the positive feedback to this model, we expect to open order banks for the Urban EV during early 2019.

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Earlier this year, Honda took three of the top awards in this year's Honest John Awards, with the Jazz, Civic and HR-V winning the gongs for small hatchback, small family car and small crossover of the year respectively.

Speaking at the time, Dan Harrison, managing editor at honestjohn.co.uk, commented:

The Honda Jazz is a smash hit with the readers of HonestJohn.co.uk and a worthy winner of the Small Hatchback of the Year award. Easy to drive, comfortable and practical, the Jazz is everything a small car should be, and our readers agree when we say it's simply one of the best small hatchbacks you can buy.

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Honda took to the stage at Geneva to announce the further acceleration of its electrification ambitions. The company announced its intention to move 100 per cent of its European sales to electrified powertrains by 2025. This new ambition builds on the brand's 2017 aim of two-thirds of its sales to be electrified by 2025, and places it firmly at the forefront of Honda's global electrification shift announced as part of its 2030 vision.

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Honda has unveiled the final mass production version of its next-generation electric vehicle (EV), the Honda e, at the 2019 Frankfurt Motor Show. Developed with a focus on simplicity in design and usability, the Honda e will meet the needs of modern urban lifestyles and provide a new value to customers through seamlessly integrated connected technologies and exceptional driving dynamics.

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Last week our first new 2017 Civic 2017 Type R demonstrator arrived at Ottershaw. There was much excitement at Trident Honda over the arrival of this stunning new model.

Our new demonstrator has now been prepared and is ready for customer demonstrations. If you would like to have a test drive, please contact our Sales team on 01932 874411.

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The Honda Civic Type R has triumphed in the coveted BBC TopGear magazine Car of the Year awards, taking a hat-trick of honours. Picking up the hot hatch of the year, international editors' car of the year and then going on to claim the overall prize, car of the year.

BBC TopGear magazine said:

The Civic Type R isn't just the best Hot Hatch of the Year, it's the best Car of the Year,

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We were very sorry to learn that Bracknell Honda had closed its doors on 30th August 2019.

We have received a number of phone calls from concerned Bracknell Honda customers, worried about the future servicing of their Honda, and are pleased to provide the following information:

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Wild at heart

Advanced dynamics for superior sports handling

Raw power from a refined yet high revving 2.0-litre VTEC TURBO engine will trigger all your senses. It's the most extreme, high-performance engine we've ever built for a Type R and it is complemented by three new driving modes: 'Comfort', 'Sport' and a track-focused '+R' mode. They allow you to adapt the Type R's response to different surfaces and conditions - whether on the road or the racetrack.

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Honda Civic Type R

Advanced dynamics for superior sports handling

Raw power from a refined yet high revving 2.0-litre VTEC TURBO engine will trigger all your senses. It's the most extreme, high-performance engine for a Type R.

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We recently announced that Honda's iconic Civic is celebrating 50 years of continuous production this year, but there is a second Civic-related anniversary - the Civic Type R is celebrating 25 years of production.

The Civic Type R rewrote the rulebook on what a hot hatch should be and embodies the Type R philosophy, thanks to exquisite engineering and engaging dynamics. Over six generations, the formula has evolved to deliver the ultimate front-engine, front-wheel-drive performance hatchback. One that can comfortably handle the daily commute from Monday to Friday, before tackling the circuit at weekends.

The story starts in 1997 with the EK9…

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We would like to apologise for any difficulties you may have experienced in getting hold of Trident Honda by phone over the past month or so…

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Honda's first battery electric vehicle for Europe, the Honda e, has been named 'German Car of the Year 2021' in the country's prestigious annual Car of the Year Awards, becoming the first vehicle from a Japanese brand to do so. The car also won in the 'New Energy' category.

• Honda e also tops 'New Energy' category of the prestigious German awards
• Latest win follows Europe-wide success including recognition from Red Dot Design Award, Autocar magazine (UK) and News International (UK)
• Honda's compact EV also nominated for Car of the Year 2021 in Hungary and Denmark
• Awards endorse Honda's commitment to creating advanced and beautiful products, designed without compromise

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Don't miss our Civic launch event

Heart-warming efficiency. With adrenaline-pumping power. Our Civic Launch Event, to be held 17th and 18th of September, is your chance to find out how perfectly they come together.

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What is Motability?

Motability is an independent not-for-profit organisation, which provides disabled people with mobility solutions, including safe, reliable and affordable cars. The Motability Scheme is a worry-free service that helps disabled people and their families in the UK to become more mobile. Over 600,000 people currently have a car with Motability, and it's good to know that car can be a Honda!

The Honda Motability Scheme is an easy and comprehensive plan, available over a three-year period.

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With dark mornings, icy roads, fog and sudden heavy snowfall, wintry weather throws plenty of challenges at motorists.

To help you stay safe on the road, ex-Thames Valley police officer Graham Jones gives a quick refresher on winter driving – sharing the skills and techniques you can use to prevent any incident when the worst of the weather hits.

Watch the video to discover why you should use a high gear, match your speed with your vision and brake in a straight line when the roads are icy or snow-covered.

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Trident Honda has enjoyed a remarkable bounce-back since the COVID-19 lockdown, with more cars sold last week than in the same period last year - no doubt helped by the launch of the fabulous 2021 Honda Jazz and Jazz Crosstar, and the arrival of the simply stunning Honda e. It is a similar picture in our Service Department, with sales running at around 98% of our 2019 average.

We are ready for your call or visit

As a result of this amazing return to form, Trident Honda has now brought back all available customer-facing dealership staff, and has opened up its telephones fully for the first time since the lockdown.

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The British built Honda CR-V has fought off fierce competition to be crowned Most Popular 4x4 by expert motoring website http://honestjohn.co.uk. The CR-V came out on top as Google Analytics data, which analysed the number of page views for each car over the last 12 months, recognised it as the most searched for 4x4 on the site. The reliability and robustness of this British built model are just some of the qualities why users are regularly searching for this car.

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