Tag: trident

We believe that Trident Honda is a very special business indeed. Established in 1963 by Michael Roberts, Trident Honda is today managed by his sons - Richard is our managing director, Christopher is our finance and IT director and James is our director of used car operations.

But Trident Honda is much more than just a family business, Trident Honda also benefits from an astonishingly low staff turnover - this means that you will always recognise our team and very likely be recognised in return.

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We are pleased to unveil Trident Ottershaw's new identity: Nisa Express! Today, we proudly show you our new signage, marking the next step in our journey since joining Nisa in October 2023.

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We are delighted to show you our newly refurbished dealership at Ottershaw:

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We are delighted to announce the addition of a new Honda e:Ny1 electric SUV to our courtesy car fleet. Similarly sized to the HR-V, the e:Ny1 is fun-to-drive, with a smooth and refined ride, and easy-to-use versatility.

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As the date of the Trident Honda Woking Car Show rapidly approaches, we wish to remind you that this not-to-be-missed event will take place on Sunday, 24th September 2023, in Woking Town Centre.

We include a special video message from our Managing Director, Richard Roberts:

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Trident Honda is pleased to announce the continuation of its long-standing partnership with Knaphill Athletic FC, for its forthcoming 14th consecutive season. This season is particularly special for Trident Honda, as the Company celebrates its 60th anniversary.

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Weybridge Vandals have benefited from Honda UK initiative supporting rugby fans and grassroots teams, receiving 50 Gilbert rugby balls.

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Trident Honda is proud to be the title sponsor of the 2023 Woking Car Show, a unique celebration of Woking's motoring heritage, to be held on Sunday 24th September 2023, in the heart of Woking Town Centre.

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If you would prefer to ask us to update your contact preferences, then please complete and submit the form on the right hand side of this page, paying particular attention to the section labelled 'Contact Preferences', below the Comments box.

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Trident Garages Ltd (Trident Honda), one of the most established car dealerships in the UK, is celebrating its 60th anniversary of serving the local community with quality cars and outstanding service.

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For an up-to-date status of our fuel stock position, please see the chart below. You may also phone our forecourt on 01932 877215 followed by 1 for an automated fuel position.

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To arrange a test drive the new or used car of your choice, please complete and submit the form on the right hand side of this page.

Contact our Sales Team

Welcome to Trident Honda Sales

Unlike most motor dealers, Trident Honda has exceptionally low staff turnover, with the result that the sales executive you bought from three years ago is likely to be the one that you will buy from next time. This stability in our sales team enables us to offer consistently high quality service.

With a vast experience in both Retail, Business and Motability sales, our expert sales team will ensure that you receive the very best advice and, with a dedicated Honda Finance specialist on-hand, you need not lose sleep in your search for the Honda dream.

Why not contact our Sales Team today on 01932 874411?

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Trident Honda is located on the A320 Guildford Road, between Woking and Chertsey, just a quarter of a mile from the M25 Junction 11. We have two sites - The Old Forge is located on the roundabout in Ottershaw Village, whilst our main Honda dealership and Shell filling station are located 100 metres further up the A320 towards Woking, on the same side. Please note that there is no customer parking at The Old Forge, please park at our main dealership:

Trident Honda, Guildford Road, Ottershaw, CHERTSEY, Surrey, KT16 0NZ

9F78+JG Chertsey ///album.loving.broke

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Welcome to Trident Honda Sales

For a provisional valuation on your car, subject to viewing, please complete and submit the form on the right hand side of this page.

Value My Car

Why choose Trident Honda

Unlike most motor dealers, Trident Honda has exceptionally low staff turnover, with the result that the sales executive you bought from three years ago is likely to be the one that you will buy from next time. This stability in our sales team enables us to offer consistently high quality service.

With a vast experience in both retail, corporate and Motability sales, our expert sales team will ensure that you receive the very best advice and, with a dedicated finance specialist on-hand, you need not lose sleep in your search for the Honda dream.

Why not contact our Sales Team today on 01932 874411?

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Please complete and submit the form on the right hand side of this page, to book your car in for a Service, MOT or any other booking for your car.

Book now

Did you know that we also offer:

Honda Approved bodywork repairs, air-conditioning service and repairs, tyre replacement, vehicle health checking and assessment, budgeted service plans, extended guarantees and a new credit facility for larger repairs.

To arrange a test drive the new or used car of your choice, please complete and submit the form on the right hand side of this page.

Arrange a Test Drive

Alternatively you may watch one of our virtual test drives below:

Welcome to Trident Honda

Unlike most motor dealers, Trident Honda has exceptionally low staff turnover, with the result that the sales executive you bought from three years ago is likely to be the one that you will buy from next time. This stability in our sales team enables us to offer consistently high quality service.

With a vast experience in both retail, corporate and Motability sales, our expert sales team will ensure that you receive the very best advice and, with a dedicated finance specialist on-hand, you need not lose sleep in your search for the Honda dream.

Why not contact our Sales Team today on 01932 874411?

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Please see below our Trident Honda Newsletter. Inside this issue:

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The 'Trident Otters' took to the water at the Pool in the Park on Sunday, 2nd October, to raise money for local good causes at the annual Woking Swimathon.

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We are delighted to announce that our Shell filling station in Ottershaw has now fully re-opened, after the installation of new pumps.

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Trident Shell in Ottershaw has closed for fuel sales only, for up to two weeks, for the installation of new fuel dispensers (pumps).

Our Trident Shop and Honda dealership will remain open throughout.

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Trident Honda Service are delighted to announce that we are now opening half an hour earlier on weekday mornings. This means that we are now open from 7.30am, previously 8am.

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We are so sorry to be passing on another fuel price increase today, as a result of the further increases to the oil price caused by Russia's invasion of Ukraine.

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The Downslink Challenge is celebrating a huge milestone, after 6 years, organisers have smashed through their £100k fundraising target this month. The epic annual event, which sees entrants cycle from Knaphill to Brighton for charity, was sponsored for the sixth consecutive year by Trident Honda.

This year saw the birth of the 'ProEdition', which offered cyclists a huge 128 miles of cycling for the first time along the old Downslink Railway and river & canal systems locally. For those cyclists that didn't feel as venturesome, they pedalled along the railway route for 50 or 100 miles.

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If you need to contact our Customer Service Champion, please complete and submit the form on the right hand side of this page.

Contact our Customer Service Champion

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We are delighted to welcome Daryl Watson to our Service Team. Daryl has over 20 years motor trade experience, and, although new to the Honda franchise, is already proving to be an asset to the team.

Daryl lives locally in Addlestone, with his partner. When not at work, he is a keen follower of both motorsport and football, and, like many during the COVID-19 pandemic, has also recently taken up cooking.

It's been a long year. A lot of waiting, not a lot of doing. But we are now delighted to announce that our Honda Showroom in Ottershaw will be re-open in the morning, Monday 12th April 2021, in-line with Government guidance. Please visit our opening hours page for details.

After so much same-old-same-old, as things get back to normal, it's time for something new.

You can now book a safe and secure test drive, and get £500 off your new Honda, along with 5 years complimentary servicing and 4.9% APR Representative.

It's time to emerge.

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Trident Honda Aftersales (Service and Parts) remain open during the latest national coronavirus lockdown. Trident Honda Sales are available online and by phone only.

Please refer to our Opening Hours pages.

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Trident Honda will remain open during the Surrey Tier 4 coronavirus lockdown - from Monday 21st December. Please refer to our Opening Hours and Christmas Opening Hours pages.

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Trident Honda is delighted to announce that it took over the former Anvil Autos site, on Thursday 17th December 2020.

This historic site will give us a visible presence on the busy Otter roundabout, as well as providing us with much needed display space for our extensive selection of Honda Approved Used Cars. The workshop, once a blacksmith's (see History below), will be used for additional vehicle preparation space for our ever-busy Honda dealership.

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We are delighted to announce that our Honda Showroom in Ottershaw has re-opened this morning, after the end of the second COVID-19 national lockdown.

Ottershaw is currently in Tier Two, which has enabled us to fully open again in all departments; although our opening hours on Sundays remain by appointment for the time being.

Please visit our opening hours for more details.

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Trident Honda will endeavour to remain open throughout this second Coronavirus lockdown - from Thursday 5th November until Wednesday 2nd December, but will be closing the dealership on Sundays.

• Honda Click & Collect Car Sales - open (online and phone sales only)
• Honda Service & Parts - open (business as usual)
• Shell Filling Station - open (business as usual)

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Please remember to wear a face mask when you visit Trident Honda!

Since 24th July it has been a requirement of the UK government for all customers to wear a face covering in shops and supermarkets, with fines of up to £100 for failing to comply.

This has caused some confusion for our customers, as to whether or not our Honda showroom and Shell filling station are shops. The legal advice that we have now been given is that the likelihood is that both premises are indeed classed as shops, at least for the purposes of these new rules.

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Trident Honda is delighted to announce that it will be re-opening its Honda Showroom on Sundays, between 10am and 4pm, with immediate effect.

Since our last update, we have seen strong demand for the new Honda Jazz and Jazz Crosstar, and huge interest in the stunning new Honda e. Better still, the Honda Summer Event has made our range even more affordable. As result, we have been able to return our final sales executive from furlough, and this was the last change needed to enable Sunday opening, and a return to our pre-COVID-19 Opening Hours.

We have also been able to bring back our showroom receptionists, to improve our telephone answering, and bring back our much-missed showroom coffee!

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Trident Honda has enjoyed a remarkable bounce-back since the COVID-19 lockdown, with more cars sold last week than in the same period last year - no doubt helped by the launch of the fabulous 2021 Honda Jazz and Jazz Crosstar, and the arrival of the simply stunning Honda e. It is a similar picture in our Service Department, with sales running at around 98% of our 2019 average.

We are ready for your call or visit

As a result of this amazing return to form, Trident Honda has now brought back all available customer-facing dealership staff, and has opened up its telephones fully for the first time since the lockdown.

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One small step for Trident Honda, with the arrival of our first all-electric car - the Honda e. One giant leap for Honda - in their ambition to electrify their entire range by 2022!

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By Web

To contact us, please complete and submit the form on the right hand side of this page.

Contact Us

By Email

• For our Sales department please email sales followed by @tridenthonda.co.uk
• For our Service and Parts departments please email aftersales followed by @tridenthonda.co.uk
• For our Reception team please email reception followed by @tridenthonda.co.uk

By Phone

Please call our main switchboard on 01932 874411.

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Trident Honda is delighted to announce the re-opening of its Ottershaw Honda Showroom from this morning, 1st June, in line with government guidelines. Previously operating on-line and by phone only, our sales team is now able to arrange showroom appointments and test drives, including for the fabulous new 2021 Honda Jazz - more on this below.

Meanwhile our Service department continues to increase capacity, with another furloughed technician returning this week, and is taking bookings from all customers; although keyworkers continue to be given priority.

Our Shell filling station remains open on our temporarily reduced hours of 6AM to 9PM.

Please continue reading below for details on the new Honda Jazz, our latest offers, and the measures we have taken to keep you safe…

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Trident Honda Ottershaw has now re-opened for new and used Honda Sales, but only by phone and on-line at present, as Car Showrooms are not permitted to open until Monday 1st June.

Meanwhile our Service department has been steadily increasing capacity and has now opened up to all customers; although keyworkers will of course continue to be given priority.

Our Shell filling station remains open on our reduced hours of 6AM to 9PM.

Please continue reading below for details on the new Honda Jazz and our latest offers…

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Trident Honda has this morning re-opened its Service and Parts departments, with a small team of technicians to support NHS and other key-workers, as well as the urgent requirements of our customers.

Strictly by appointment only: The dealership remains closed to the public and is operating by-appointment only. Our Sales operation continues to be on-line only.

Our Shell filling station remains open, but on the reduced hours of 6AM to 9PM.

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We are always happy to help our customers when problems occur, be it a breakdown or accident, but there are times when you need help outside of office hours. This page is an attempt to bring together some contact details that might be helpful in such an eventuality.

Please note that our sole purpose for providing this information is to assist you, our customer. The information is provided in good faith, but includes the details of companies not affiliated to Trident Honda and we are unable to provide any guarantees or warranties against any work that they carry out on your behalf.

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Following our decision to close our Ottershaw Honda dealership from close of business last Friday, 27th March, please see below updated advice below.

Our Shell filling station remains open, but on the reduced hours of 6AM to 9PM.

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We are sad to announce that we have decided to temporarily close our Ottershaw dealership from close of business today, Friday 27th March, until the end of the current government COVID-19 Coronavirus lock-down.

Our Shell filling station remains open, but on the reduced hours of 6AM to 9PM.

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Further to our recent closure of our Honda showroom, Trident Honda has now shortened its Shell filling station opening hours to 6AM to 9PM. Previously operating on a 24hr basis, this decision has become necessary as it has proven increasingly difficult to find staff to cover the shifts.

Our Service and Parts departments remain open at the current time, on normal hours, but this is under constant review. Our Car Sales department is closed until further notice.

We wish all our customers the best of health in this difficult times.

Thank you.

Trident Ottershaw

Following tonight's Coronavirus announcement by the Prime Minister, Trident Honda has closed its Ottershaw Showroom with immediate effect.

Our service and parts departments and Shell filling station and convenience store will remain open.

All staff, including showroom, are requested to come in as usual.

We would like to thank our amazing customers for the incredible support we have received over the past weeks.

Thank you.

Trident Honda.

COVID-19 is probably causing you some concern; so we wanted to reassure you that at Trident Honda, we have taken all appropriate measures to protect our customers.

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After a week of crippling roadworks in Ottershaw, for emergency gas main repairs, thankfully the team at Cadent Gas have changed the road closures to a one-way system starting at the Otter roundabout and continuing to the McLaren roundabout.

The new one-way system is now in operation, as follows:

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We understand that the roadworks are complete, but the newly laid tarmac needs to cure overnight. We have been informed by Surrey County Council that the road will be definitely re-opened in time for rush hour tomorrow morning.

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We have just been notified that the A320 Guildford Road in Ottershaw will be closed tomorrow, for emergency sewerage works. We have been assured that access to Trident Honda and the Shell filling stations will be maintained throughout via the Ottershaw roundabout.

Verbally we have been told that this will be in place until next week, although Surrey County Council are currently stating until 20th November.

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Feedback from our customers has been clear -- we are not always the easiest company to contact by telephone. This led to our recent apology for our phone problems and we are pleased to announce that we have now terminated early our contract with Vodafone One Net and have now gone live with a new phone system from Foehn Ltd.

We believe that that the new system will make an enormous difference to our customer service. There will inevitably be some teething problems and we would like to thank you for your patience, whilst the new system beds in and our staff get used to the differences.

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We would like to apologise for any difficulties you may have experienced in getting hold of Trident Honda by phone over the past month or so…

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Steve Henderson, Dealer Principal for Trident Honda Ottershaw, as well as Commercial Director, retires today.

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We are delighted to announce that, after 25 years with the same telephone system, Trident Honda will tomorrow be going live with a shiny new and modern telephone system!

Why are we changing?

Over the past 25 years Trident Honda has benefited from having a telephone system with bulletproof reliability; but, following the merger of our Weybridge dealership with Ottershaw, it is fair to say that our telephone system has on occasion struggled to cope with peak call volumes.

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Queensmead Weybridge Ltd, a joint venture partnership between Cleanslate and Trident Honda, are pleased to announce that demolition of the former Honda Garage on Queens Road in Weybridge has commenced, to make way for a brand new landmark building; comprising high quality retail outlets and a range of luxury apartments. Demolition works will be completed within four weeks and the new building is expected to be completed within two years.

Mark Fitzpatrick, Managing Director of Cleanslate comments:

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Recent visitors to the Trident Honda website will have noticed that everything has changed! Trident Honda has recently launched a new mobile friendly website. Developed in-house, the new website provides an entirely new experience, with larger text and optimised for smaller screens and touch.

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We're delighted to launch our new Used Car Stocklist. Designed for mobile and tablet use, as well as for wider desktop screens, we have tried hard to design a stocklist that would be slick, modern, but above all - easy to use.

The new site also uses the latest encryption technology, to ensure that your data are transmitted from your browser to our offices securely.

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This afternoon a football-sized piece of ice fell from the sky and landed on one of our cars at Weybridge, narrowly missing one of our valeters. Fortunately no-one was hurt. Apparently this is quite a rare event, thank goodness!

After 12 frustrating years for both ourselves and local community, the council have recognised the problem that was caused by erecting the bollards along the boundary with our site and are now working to correct the problem.

Whilst the council had always accepted our right to have vehicle deliveries, they had wrongly calculated that there would be sufficient space for both a vehicle transporter and the normal traffic. Although that is indeed the case for cars and motorcycles, there is insufficient space for vans and lorries, which then causes the delays that we all know so well.

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We are very proud that last night our Managing Director Richard Roberts was presented with the Paul Harris Fellowship Award, an award rarely given to someone outside of the Rotary organisation.

It was awarded for the many years of charity work and support given by Richard in his role both as Managing Director of Trident Garages and outside in his personal life. At the ceremony, attended by a number of Woking's charity organisations, Richard said:

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Business was brought to a standstill last night, when a film crew turned up to film Prince William purchasing flowers for Kate. Sadly it was not the real Prince William, although regular customers will appreciate that our Flowers by Rosie Orr are certainly good enough for royalty!

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We are pleased to release our first newsletter for 2012. Those of you who frequent our news page will recognise the articles, but for those who do not, we hope that this newsletter will be an interesting and informative read. 2012 looks like being an exciting year for Trident Honda and Honda!

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There is a new feature at Trident Honda relating to our used cars. When you walk around the current used car stock on our forecourt, you will see QR codes placed in the side windows of the vehicles.

If you're not yet familiar with QR codes, they're similar to the barcodes used by retailers but hold a larger amount of data. Although relatively new to the UK marketplace, they've been actively used for over a decade in Japan where they were invented.

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The latest Trident Honda newsletter is now available online! Click on the image above for the link!

Find out what Team Trident Honda have been up to, what's in the pipeline and the current offers on selected new cars.

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Honda (UK) is very proud of their reputation for excellent customer service, which they have built up over many years. Honda's dedication to customer service has seen them achieve 2nd position in the 2010 JD Power Vehicle Ownership Satisfaction Survey, and they continue to strive to improve.

Since 2005 Honda has invested in a team of dedicated staff to call a sample of customers who visit Honda dealerships either to buy cars or have their current cars serviced and ask them about the level of service received.

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Independent research published today by Which? shows that in just two years of operation, automotive consumer champion Motor Codes is already making significant progress in raising service and repair standards in UK garages.

The research highlights that Motor Codes garages performed significantly better than non-Code subscribed service centres, spotting almost 20% more faults in tests set out by the consumer watchdog.

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Our managing director Richard Roberts today announced the appointment of James Roberts to the board of directors:

I am very pleased to announce that James Roberts, our Group Used Car Buyer, has been promoted to the role of Director - Used Car Operations with immediate effect. This is in recognition of the role played by James in a vital part of our business.

Please visit our Management Team page for more details.

Trident Honda has replaced its Microsoft Windows desktops with a Debian GNU/Linux based terminal server. You may not have heard of Linux, but it is everywhere: Linux powers many games consoles, many of the new generation of netbooks, some televisions, mobile phones (for example many of those made by Motorola and Nokia), the vast majority of supercomputers, and most of the Internet including Google. Linux is not, however, widely used on the desktop because, until recently at least, it required significant computer expertise.

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From today, Ginsters is now supplying our Ottershaw Forecourt with Ginsters sandwiches and chilled food. This morning the Ginsters staff worked hard to ensure that the chiller looked the best it could, and already a number of customers have responded favourably. Trident Honda has long been supplied by Ginsters, but today saw the Ginsters appointed as our sandwich supplier.

Our Forecourt Manager, Mary Spicer, says:

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Following customer feedback on our customer car parking, we held a meeting to review ways of improving our parking. One result of this meeting was the introduction of a valet parking attendant at peak times. This was launched on Thursday 3 May and is proving very popular with our customers, as well as improving the general parking.

Weybridge has a more serious problem, given the town centre location and the limited space available, and we are therefore recruiting a full-time parking attendant. We hope to have this new member of staff available in the coming weeks and feel sure that this will greatly improve the customer experience on arrival.

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We have today gone live with a wireless hotspot service at Ottershaw. This enables our customers to connect to the Internet free whilst waiting in the customer waiting area. If successful we will launch the service at Weybridge as well.

Despite the fact that Ottershaw has only been a Honda dealer since August 1st 2005, Martin Williams has managed to scoop a national top 5 parts place with Honda!

This Martin achieved by entering into the parts adviser 2006 competition run by Honda and answering a series of tough questions to get him a place in the finals; which are being held at the Honda Institute this Friday.

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Trident Honda now offers an all-makes parking aid solution, professionally fitted to your car for just £275 inc (price correct at time of going to press). For more details please contact our Service Department.

Chris Burkitt has joined Weybridge as Aftersales Manager. Chris replaces David Herridge who leaves later this month. During his time with us at Thames Ditton, Chris proved himself a most capable Aftersales Manager, and we are delighted he has chosen to rejoin the Trident Honda Team.

It's not widely know that Trident appeared in The Sweeney, a hugely popular TV show of the 1970's. The Episode was Visiting Fireman, Season 3, Episode 3, at around 25 minutes in, and it was aired at 9.00pm on ITV on Monday, 20 September 1976. Whilst this was the only appearance of Trident, Ottershaw also featured in Nightmare and possibly others.

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Welcome to Trident Honda, franchised Honda main dealer located in Ottershaw village, on the A320 Guildford Road between Woking and Chertsey in Surrey (UK). Established in 1963, Trident Honda is a case-study in how a family business can flourish in today's competitive market, by focusing on strong customer care with an almost obsessive attention to detail.

Whether you are looking for a New Honda, a Honda Approved Used Car, Servicing & Parts, or simply a local Shell Forecourt, then we believe we are the right business for you.

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Michael Roberts, his brother-in-law John Peirson-Smith and father-in-law Ian Maybury incorporated Trident Garages Limited.

Prior to his death in 2017, Michael Roberts wrote about his purchase of Trident Garages:

“It happened also at this time that Ian Maybury, Valerie's stepfather, said he would be interested in funding a garage enterprise and I agreed to look for suitable businesses for sale.

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